Kathye Lewis Norman
As the original co-founder of the City Wide Holiday Celebration, Kathye believed that there was a need to create a shopping experience for the holidays for Black business owners to be showcased. With her background in working with Black and other minority businesses, this was truly a passion. After the first three years were successful, Kathye and Miriam, her partner, decided it was time to “brand the event” and it was named, HalleBration,
A Hallelujah Celebration.
Kathye Lewis Norman
As the original co-founder of the City Wide Holiday Celebration, Kathye believed that there was a need to create a shopping experience for the holidays for Black business owners to be showcased. With her background in working with Black and other minority businesses, this was truly a passion. After the first three years were successful, Kathye and Miriam, her partner, decided it was time to “brand the event” and it was named, HalleBration, A Hallelujah Celebration.
The focus was to connect the community and Black businesses for retail and services. The service businesses could attract customers for year round business and the retail businesses would be for the holidays and throughout the year as well. We wanted to maximize the contact of the customer and the business. In this same year, we created the Directory to give to each participant so there would be a contact source year-round. Kathye felt that continuing to expand the partnerships was also important and the agreements with the African American Chamber of Commerce and the Collective Empowerment Group began. Miriam moved from Cincinnati to Atlanta during this time and was no longer involved with HalleBration.
The focus was to connect the community and Black businesses for retail and services. The service businesses could attract customers for year round business and the retail businesses would be for the holidays and throughout the year as well. We wanted to maximize the contact of the customer and the business. In this same year, we created the Directory to give to each participant so there would be a contact source year-round. Kathye felt that continuing to expand the partnerships was also important and the agreements with the African American Chamber of Commerce and the Collective Empowerment Group began. Miriam moved from Cincinnati to Atlanta during this time and was no longer involved with HalleBration. Kathye continued to make strong Sponsor connections and also to involve Community Partners in the event. These Community Partners were primarily Black owned businesses or individuals who could not directly benefit from the HalleBration event, but they were willing to support the efforts. This was a great addition to our overall event.
Project 2
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 3
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 1
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 3
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 1
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 2
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Connect with Kathye